(Instituto de Tecnologia de Alimentos – ITAL, 2017) Pino, Francisco Alberto; Vegro, Celso Luís Rodrigues; Assumpção, Roberto de
A field study was carried out in the largest Brazilian city in order to evaluate the quality of coffee prepared and sold for out-of-home consumption, using a logit model. It was shown that the decision on coffee quality was taken by the coffee house owner or manager based on his perception of the socio-economical class of the consumers, the prevalent gender, the participation of coffee in the invoicing and the coffee brewing method.
