Leme, Paulo Henrique Montagnana VicenteEmbrapa - Café2015-01-142015-01-142009Leme, Paulo Henrique Montagnana Vicente. Um modelo de análise para a certificação e a qualidade no agronegócio café. In: Simpósio de Pesquisa dos cafés do Brasil (6. : 2009 : Vitória, ES). Anais Brasília, D.F: Embrapa - Café, 2011 (1 CD-ROM), 7p.http://www.sbicafe.ufv.br/handle/123456789/2650Trabalho apresentado no Simpósio de Pesquisa dos Cafés do Brasil (6. : 2009 : Vitória, ES). Anais Brasília, D.F: Embrapa - Café, 2011The present study uses the methodology of the quality pillars proposed by Leme (2007) to analyze for certifications connected with the coffee agribusiness: the Coffee Quality Program (PQC), Café do Cerrado certification, Rainforest Alliance and Utz Certified. The objective is to unify both certification and quality concepts under the same theoretical model framework, analyzing how those certifications see quality under their rules and guidelines. The quality pillars model showed very useful to systematize the objects of this study in relation to certification and quality aspects in the coffee agribusiness.The present study uses the methodology of the quality pillars proposed by Leme (2007) to analyze for certifications connected with the coffee agribusiness: the Coffee Quality Program (PQC), Café do Cerrado certification, Rainforest Alliance and Utz Certified. The objective is to unify both certification and quality concepts under the same theoretical model framework, analyzing how those certifications see quality under their rules and guidelines. The quality pillars model showed very useful to systematize the objects of this study in relation to certification and quality aspects in the coffee agribusiness.pt-BRCertificação, Qualidade, Agronegócio, Café, Marketing.Certification, Quality, Agribusiness, Coffee, Marketing.Artigo