The Tea and Coffee Trade Journal

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Brazil coffee at the fair
(1933-10) The Tea and Coffee Trade Journal
Brazil has opened a heavy attack on the coffee consciousness of the millions of visitors to A Century of Progress. In its impressive exhibit space in the Travel and Transport Building at the World’s Fair Brazil has a long double-horseshoe coffee bar over which thousands of free cups of steaming, fragrant coffee-sugar and cream to taste- are hospitably handed every day to pleased guests of the Brazil coffee exhibit. The many inviting easy chairs in the adjoining lounges at each end of the coffee bar are always occupied by coffee drinkers, sipping their drink and inhaling its aroma.
Improvement in Brazil coffee
(1935-11)
Producing the best quality possible of the various types of Brazil coffee is the aim of the Departamento Nacional do Café (DNC). Making this product available when and as desired to the various consuming countries is another aim of the same organization. To accomplish the former, a vast plan of improvement has been set in operation, with connections in every branch of the industry from plantation to shipside, all with the purpose of providing a product of the highest quality for discriminating consumers. Important among the facilities provided are model treatment plants whose output is a clean, wholesome berry. Mr. da Fonseca, occupying a prominent post in the Departamento, describes these and the ideals and results for which they stand.