Brazil has opened a heavy attack on the coffee consciousness of the millions of visitors to A Century of Progress. In its impressive exhibit space in the Travel and Transport Building at the World’s Fair Brazil has a long double-horseshoe coffee bar over which thousands of free cups of steaming, fragrant coffee-sugar and cream to taste- are hospitably handed every day to pleased guests of the Brazil coffee exhibit. The many inviting easy chairs in the adjoining lounges at each end of the coffee bar are always occupied by coffee drinkers, sipping their drink and inhaling its aroma.
