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URI permanente desta comunidadehttps://thoth.dti.ufv.br/handle/123456789/3352
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Item Denomination of origin ‘Café del Huila’ and dynamics of coffee growing in Colombia(Editora UFLA, 2021) Trujillo, Heiber Andres; Mitidieri, Francisco José; Hashimoto, Elizabeth MieThe state of Huila in Colombia has a Geographical Indication –IG through the denomination of origin - DO ‘Café del Huila’. Although these protection strategies have been promoted, no concrete studies have been reported on aspects of their implementation in the coffee agribusiness. The main goal of this research was to study the coffee with the denomination of origin ‘Café del Huila’ from 2010 to the present, through economic and performance indicators, seeking to identify the main impacts in this sector of agriculture. The research was carried out in two stages: In stage I - an analysis of the area indicators and coffee production in Colombia and an analysis of the performance of coffee growing in the state of Huila related to; municipalities, producers, farms and area. In stage II - the characterization of the denomination of origin was carried out in accordance with the methodology proposed by Food and Agriculture Organization of the United Nations - FAO (2018) and analysis of its implementation. The coffee agribusiness in Colombia showed variable dynamics in the different regions of the country, with a tendency to decrease the planted area and variability of production. The state of Huila showed significant growth both in the area planted and in production, which place it as one of the main coffee producers in the country. However, this sector presents few indicators of impact on the implementation of the geographical indication through the appellation of origin.Item Competitividade do agronegócio do café na região sul de Minas Gerais(Universidade Federal de Lavras, 2001-01) Silva, Sálvio de Macedo; Santos, Antônio Carlos dos; Lima, Juvêncio Braga deEste trabalho teve como objetivo a análise de fatores que determinam a competitividade do agribusiness do café na região sul do estado de Minas Gerais. Utilizou-se o modelo denominado "Diamond" descrito por Michael E. Porter (1993), que preconiza um conjunto de quatro determinantes que concorrem para o desenvolvimento da competitividade internacional de determinada indústria. Os resultados permitem afirmar que na região sul de Minas Gerais estes determinantes contribuem positivamente para o desenvolvimento da competitividade das organizações do agribusiness do café.Item Attributes considered by coffee consumers during their buying decision process: a study using factorial analysis(Universidade Federal de Lavras, 2017-04) Sá, Fabiano Bento de; Paiva, Ricardo Viana Carvalho de; Souki, Gustavo Quiroga; Moura, Luiz Rodrigo CunhaThe aim of this study was to identify, categorize and evaluate the attributes considered by the consumers during their coffee buying decision. A descriptive and quantitative survey with 459 coffee consumers was conducted in Belo Horizonte, MG, Brazil. The results indicate that the attributes considered by the consumers can be grouped into five factors based on importance: (i) Product features - Organoleptic Characteristics, (ii) Brand and Tradition, (iii) Food safety, (iv) Availability and Product Offering, (v) Packaging. The theoretical contributions of this work are the identification of attributes considered by the consumers for buying coffee, the significance verification of these attributes, as well as the separation into factors, which allows a better understanding of the decision-making process of coffee consumers. The contributions of this research for management practices are related to the technical characteristics of the product, food safety, brand, label and packaging management, which are seen as very important factors. Moreover, distribution and trade marketing along the distribution channels are also aspects to be considered. These aspects must be worked out through integrated marketing communication. Finally, the research presents its limitations and several suggestions for future studies.